If your team members are already spending time on social media where your practice also has a presence, it might well be worthwhile to ask them to share posts from your practice page or channel because it will help you extend your social media reach. WARNING: ENCOURAGE employee social media participation … don’t mandate […]
Google Adwords, yep that’s what others are using, so I’ll get onto it too. How do I set that up? … Maybe I should use Facebook Advertising Health practice owners often ask us questions like: Should I use Facebook or Google Adwords and what about local paper advertising? Before being able to answer what are […]
This video explains which practice management solutions are the most important and how to document processes so that anyone in the practice can provide a consistent experience to your patients that always reaches the standard that you’ve defined as “best-practice”.
What you ultimately want from a buyer is not a sale, but a relationship. Understanding the difference between sales, marketing and advertising is important so you can engage clearly with your audience. Here’s what you’ll uncover in this this strategic marketing video series. Video 1 – The Fundamental Marketing Principles What do you need to […]
In our business, we use a project management app called: ASANA to manage and record our team communications. It’s essential to define your own, ideal team communication cadence in your Podiatry business. Typical types of meetings you may implement are … the team daily huddle the weekly executive meeting the quarterly planning day the team […]
I was really excited about having booked Michael Henderson (cultural coach to the NZ All Blacks) to present a workshop for BlackbBelt Mastermind Members in September 2015 So you can imagine my disappointment when the All Blacks changed their World Cup preparation schedule and Michael had to postpone our BBM workshop until the December 2015 […]
In a world where people are making their decisions to ‘buy or book’ online in seconds rather than minutes it has become vital your website actually does what you need it to. Have you taken the time to tour your own website recently and ask yourself, “is my website truly working for me?” That is […]
One of the major concerns practitioners have about Customer Relationship Management (CRM) is which software to use. In the first instance, Customer Relationship Management should be a strategy. The technology is important, but it is secondary. Whether you’re using Frontdesk, Capable, Cliniko, or one of the myriad of options on offer, your communication strategy and […]
Unless you commit to a SYSTEM to get you there… At the end of each quarter, and particularly at this time of the year (June), we’re always hammering on at Podiatry Hive about the importance of Planning And how we should always start with Big Picture Goals (i.e. starting with the END in mind) […]
If you are the owner of a podiatry practice, you are not just a Podiatrist. You are in the business of marketing a podiatry practice. The Opportunity Costs Of Investing All Your Time Treating Patients If you completely fill your appointment schedule each week, you are not making the best use of your time as […]
