Your Business Frame – Content vs Context

CONTENT vs CONTEXT … 

We all do lots of ‘stuff’ in the day to day running of our healthcare practices. At The Hive, we call this CONTENT.

We treat patients, we get administration tasks done, we keep accounts, we manage our employees and we market our services.

However, it’s essential to be able to keep all of this ‘stuff’ in CONTEXT with the broader reason we are in business in the first place.

And this is where YOUR  BUSINESS FRAME comes into play.


More than likely, you will have a list of key drivers for your business and your life.

They may include financial security, control, freedom, family, spiritual connection, status – any number of things.

Take some time and consider the challenge Troy set in the above video … what is the CONTEXT of why you do what you do in your business? … Think of it as the FRAME of reference for your business. 

If you can get clear about what these drivers are for you, then you’ll find your ability to focus on getting the ‘stuff’ done in your practice is greatly improved.

Until next time,

The Team at The Hive