Entries by Troy Parsons

Measuring The Utilisation Rate in a Healthcare Business

What is the Utilisation Rate? The utilisation rate is really a measure of how full the diaries are for each of your practitioners. If it is too high, you likely need to add more resources. Too low and it means that you’re not bringing in enough work, or least that you have capacity to grow. […]

What KPIs Should I Measure in My Practice?

I used to be terrified of numbers.  I spent four years learning to be a practitioner but had no idea how to run a business – and absolutely no idea about the importance of knowing my numbers. Many years later, with lots of uninformed mistakes, I know now that it is imperative to have awareness […]

Knowing Your Break Even Point is Essential

It might come as a surprise that one of the best ways to drive profits in your business is to focus on your break even point – the point where you are making enough to cover costs and make a profit. It’s hard to tell how well your practitioners are going in terms of their […]

Hiring Staff – Full Time Versus Part Time

Something that comes up when we start working with people is that the owners are so busy and they really want to hire staff but worry they don’t have enough patients to do so. If you’re anxious about whether now is the right time to hire a new practitioner, do a quick breakdown of how […]

Raising Your Prices In A Health Practice

Many health practitioners feel anxious about telling their patients that they’re going to raise the price of a consultation, and yet it’s inevitable that you will have raise prices at some time … (unless you go out of business first) The big worry is … “will I lose patients if I put up my prices?” […]

Using the Net Promoter Score

The NPS – Measuring Patient Experience We always should be striving to provide the best patient experience and one way of measuring this is the Net Promoter Score (NPS).  The customer experience is an important part of any business.  In a health practice, even more so.  In a health practice we are engaging with people […]

Referral Marketing Strategies

Strategic partners are not only important sources of referrals – they can add value to your patients, and if you’re in business, adding value will be one of your top priorities. Developing MEANINGFUL relationships with referrers has a massive impact on the long term success of your practice. Often, the practitioners we work with are […]